Public Diplomacy

February 13, 2008

Memo rips Foreign Service's 'gripping culture of excused inaction'

Manuel_miranda_hcA senior State Department contractor who completed a year's tour of duty in Baghdad has written a scathing memo describing how the Foreign Service bureaucracy is undermining the war effort in Iraq.

Manuel Miranda, Director of the Office of Legislative Statecraft in the embassy’s Political Section, addressed the February 5 memo to Ambassador Ryan Crocker as a “departure assessment.”

The memo is the most withering internal critique of the State Department bureaucracy that I have ever seen - and it is consistent with what I have been hearing for years. I quote at length from the memo below, and attach a copy of the original here: Download mirandamemo1.pdf

From his State Department in Baghdad, Miranda was a senior adviser to the Iraqi Prime Minister's office. A graduate of the Georgetown University School of Foreign Service, Miranda has extensive international legal and business experience and also served as a staffer on the Senate Judiciary Committee and as counsel to the US Senate Majority Leader. He also has written for the Wall Street Journal

Miranda won't be a media favorite because he supports the war effort in general, and backs what General David Petraeus and the other warfighters are trying to do in particular. His criticism to Ambassador Crocker was directed squarely at the “Foreign Service and the State Department’s bureaucracy” as being “at the helm of America’s number one policy consideration.”

“We have brought to Iraq the worst of America – our bureaucrats – and failed to apply, as President Roosevelt once did, the high-caliber leadership class and intellectual talent, whose rallying has defined all of America’s finest hours," he said.

“After a year at the Embassy, it is my general assessment that the State Department and the Foreign Service [are] not competent to do the job that they have undertaken in Iraq. It is not that the men and women of the Foreign Service and other State Department bureaus are not intelligent and hard-working, it is simply that they are not equipped to handle the job that the State Department has undertaken. . . .

“The purpose of the Surge, now one year old, was to pacify Iraq to allow the GOI [Government of Iraq] to stand up. The State Department has not done its part coincident with the Commanding General’s effort. This is not the fault of the intelligent and hard working individuals skilled at the functions of the ‘normal embassy.’ The problem is institutional. The State Department bureaucracy is not equipped to handle the urgency of America’s Iraq investment in blood and taxpayer funds. You lack the ‘fierce urgency of now.’

“Foreign Service officers, with ludicrously little management experience by any standard other than your own, are not equipped to manage programs, hundreds of millions in funds, and expert human capital assets needed to assist the Government of Iraq to stand up. It is apparent that, other than diplomacy, your only expertise is your own bureaucracy, which inherently makes State Department personnel unable to think outside the box or beyond the paths they have previously taken.”

Miranda assailed what he called "the Foreign Service’s gripping culture of excused inaction.” Among his points:

·         “. . . neither the State Department nor its Foreign Service is competent to manage or lead personnel who have been hired and brought to Iraq as experts, or to synchronize expertise, funds, and programs to support the GOI.”

·         “The American people would be scandalized to know that, throughout the Winter, Spring and Summer of 2007, even while our Congress debated the Iraq question and whether to commit more troops and more funds, the Embassy was largely consumed in successive internal reorganizations with contradictory management and policy goals. In some cases, administrative and management goals that occupied our time reflected the urgencies and priorities that could only originate in Foggy Bottom and far-removed from the reality or urgencies on the ground. The fact that over 80 people sit in Washington, second-guessing and delaying the work of the Embassy, many who have been to Baghdad, is an embarrassment alone.”

·         “. . . the State Department’s culture of delay and indecision, natural to any bureaucracy, is out of sync with the urgency felt by the American people and the Congress in furthering America’s interests in Iraq. The delay in staffing the Commanding General’s Ministerial Performance initiative (from May to the present) would be considered grossly negligent if not willful in any environment.”

·         “. . . if the management of the Embassy and the State Department’s Iraq operation were judged by rules that govern business judgment and asset waste in the private sector, the delays, indecision, and reorganizations over the past year, would be considered willfully negligent if not criminal. In light of the nation’s sacrifice, what we have seen this past year in the Embassy is incomprehensible.”

·         “The Embassy is also severely encumbered by the Foreign Service’s built-in attention deficit disorder, with personnel and new leaders rotating out within a year or less. . . .

·         “. . . there is a near complete lack of strategic forethought or synchronization between Embassy staffing and program initiatives and funding . . . Only the military takes seriously the Joint Campaign and its metrics of achievement, while State Department leaders use it only when advantageous.”

·         “The waste of taxpayer funds resulting from such mismanagement is something that only a deeply entrenched bureaucracy with a unionized attitude, like the Foreign Service and Main State [Department], could find acceptable.”

·         “This past year, the State Department and the Embassy has been led by two misguided premises: first, the obsessive aim that the Embassy be turned into a ‘normal embassy’ and, second, that the State Department cannot be faulted for things that the GOI is not doing, i.e. ‘the Iraqis need to do this themselves.’”

·         “The impulse to transform the Embassy into a ‘normal embassy’ displays most starkly the State Department bureaucracy’s endemic problems, including inflexibility and the inability to understand alternative management principles, use expertise and funds in any manner outside the State Department’s normal experience, the inability to respond to the urgency of America’s presence in Iraq, and the inclination to make excuses and blame the Embassy’s failures on others.”

·         “The second mantra, that political success in Iraq depends entirely on Iraqis, amounts to little more than excuse-making by people who cannot imagine alternative paths and who are limited by their own limited experience in government and economic development.”

·         “Simply put, Foreign Service officers are not equipped to manage process-oriented assistance programs and yet we have put into their hands hundreds of millions of dollars. Any American graduate school study group could do better.”

·         “In this excuse-making culture, the State Department has been an albatross around the neck of the Coalition command, whose leaders and personnel have a leadership profile radically opposite to the State Department’s. Among other things, the State Department has failed to assist Coalition initiatives by delaying or failing to supply the civilian expertise needed in a thoughtful and timely manner and also delaying decisions on funding and staffing vital to GOI (and our) success.”

·         “In the greater degree of importance, the Foreign Service culture has created a situation where important information is kept from vital decision makers. In my year in Baghdad, I have seen the Embassy intentionally keep information from: the White House and relevant policy-making agencies; the State Department in Washington (because ‘we cannot trust that they will not leak to the press’); and the Commanding General (because ‘we do not wash our dirty laundry in public’).”

·         “I have also witnessed a relentless culture of information-hoarding within the Embassy. The dysfunctional failure to communicate and share information is beyond anything that can be imagined under any circumstances. It is endemic of a bureaucracy that is far beyond its pale of competence and experience.”

·         “Needless to say, I have also witnessed the failure to coordinate and communicate with allies and international organizations.”

·         “. . . despite the countless and deeply-researched written products created by the Embassy over 5 years, and by contractors who are paid millions of dollars for the work product, the Embassy has no system in place to retrieve vital information about Iraq, its government and laws, and past experiences and decisions.”

·         “Embassy (and Coalition) personnel are in a constant state of information-gathering that relies mostly on luck and personality, and is always retaking the same ground.”

·         “Only American bureaucrats, without practical legal or business experience, who spend their careers abroad, could fail to understand the role of legislative practice in our own country, or the need for a concerted, professional support effort in our Embassy in Baghdad.”

·         “America’s success in Iraq will not be had with older or more Foreign Service officers doing the little that the Foreign Service is competent to do. The last thing that we need in Baghdad is more Foreign Service officers. We need experts, experienced human capital managers, and leaders who can think outside the box to synchronize staffing, funding, and urgent needs.”

·         “In addition . . . there are no lack of Americans who are willing to come to Iraq. At the Embassy today, there are Americans who have foregone incomes five times greater than what they make now and who put aside careers to serve. If I thought the State Department were competent, I would have been glad to sign on for more than a year. Recruitment is not your problem. Your system of staffing is.”

·         “The State Department would do the nation a service if it admits that it is not equipped to do the job you have undertaken. Our Congress has an obligation to give you the oversight our national sacrifice demands. We are now living our latest error.”

December 19, 2007

State Department kicks Salvadoran ally in the face

Fmln_che_2 Here's a great way to reward the only country in the hemisphere that still has troops in Iraq and is one of our last solid Latin American allies: Give a high-level diplomatic reception to its Marxist opposition.

This is precisely what the State Department did today to our ally El Salvador, poking it in the eyes or worse by receiving a delegation from the Marxist Farabundo Marti National Liberation Front (FMLN) - the group that murdered US Marine Embassy guards in the notorious Zona Rosa massacre, among other things.

The formerly Soviet-backed organization, which still sports the communist red banner and celebrates its Stalinist namesake, Salvadoran Communist Party founder Farabundo Marti, set down its arms to avoid defeat 15 years ago. But it still finds common cause with the FARC narcoterrorists of Colombia, Fidel Castro, Palestinian terrorists and other extremists.

Now Venezuelan dictator Hugo Chavez is bankrolling the FMLN's attempt to defeat the pro-US government of El Salvador in the 2009 elections - and Assistant Secretary of State Tom Shannon is right there to help. He's greeting FMLN presidential candidate Mauricio Funes with full diplomatic recognition, ignoring the fact that the meeting boosts the credibility of the Marxist opposition party in what most observers agree will be a tight election.

Meanwhile, Funes is in Washington meddling in American internal political affairs, saying he hopes the Democrats win the 2008 presidential elections here. All the Democrat candidates for president should disavow his endorsement, but I'm not holding my breath.

December 13, 2007

Glassman brings new opportunity for public diplomacy

GlassmanThe naming of James Glassman to replace Karen Hughes as Under Secretary of State for Public Diplomacy and Public Affairs is a great opportunity finally to get something accomplished.

We don't need to recount the horror show of feckless ineptitude that has plagued the administration's public diplomacy for nearly seven years.

Glassman has the potential to fix it. Not for the next thirteen months by any means, but to fix things for the long term. He should use his very short tenure at the State Department to clean up the wreckage by designing a new public diplomacy agency that will really do what the nation needs it to do.

That means creating a modern analogue to the former United States Information Agency (USIA) - an independent organization answerable to the president and the secretary of state, with its own mission and bureaucratic culture.

The forced marriage between the public diplomats and the traditional foreign service - producing a Quasimodo-like love child of former Secretary of State Madeleine Albright and her nemesis-turned-dancing partner, former Senator Jesse Helms - is the number one reason why the US was caught with its pants down after 9/11, when the world saw that the US no longer had a functioning public diplomacy instrument or information strategy.

Glassman gets it. As the new head of the other unloved bastard child of Albright-Helms - the Broadcasting Board of Governors (BBG) - Glassman knows what a lot of the problems are. He hasn't been in office long enough to fix many of them, but he knows the deal. As Undersecretary of State, he will remain on the BBG board and ideally should arrange for a successor who answers to him and not to the majority of schemers who dominate the board.

Here's the bottom line: Jim Glassman should spend the next six months designing a new, separate public diplomacy agency infused with a real culture of influence, and work with Congress to establish the organization by statute, with full funding, so that the next president can get moving.

The president and secretary of state should support such an initiative, both for the good of the country and to turn the public diplomacy horror show into a positive legacy.

December 10, 2007

Anti-American operatives at VOA's Iranian service

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A music video mocking democracy and heaping scorn on the United States is the product of staffers for the Voice of America's Farsi language service to Iran. The VOA employees used several terrorist propaganda video clips showing IED attacks on American humvees and armored vehicles in Iraq.

The title of the video is "DemoKracy." (Click here to view the video if the YouTube image is not visible above.)

Produced by an obscure Swedish-Iranian band called Abjeez, the music video is themed in and around a TV newsroom, with the anchor and a reporter, played respectively by Safoura and Melody Safavi, mocking the United States and democracy.

The "reporter," shown at right holding the microphone in the first part of the video, is the VOA employee, Melody Safavi, whose married name is Arbabi. This blogger has learned that VOA fired her after an Iranian former political prisoner filed a complaint to Under Secretary of State for Public Diplomacy Karen Hughes, but her husband Saman Arbabi, who directed the video, reportedly is still on VOA staff.

The video includes pictures of civilian casualties, grieving women and wounded children, Iraqi and American coffins and funerals, and a weather map of the Middle East showing bombs dropping on every country in the greater Middle East, from Sudan and Egypt to Pakistan and Afghanistan. Three nuclear bomb-style mushroom clouds are superimposed over the part of the map depicting Iran. The video closes with an archival aerial photo of a nuclear weapon test in the desert.

Abjeez has produced the video in several languages, though viewer statistics on YouTube show few people worldwide have accessed the video. Nevertheless, the production raises questions about the editorial judgment of VOA personnel, and whether US taxpayers should have such individuals on the payroll to wage the war of ideas against Islamist extremism.

The Broadcasting Board of Governors (BBG), which governs VOA, has long denied problems with its controversial Iran services. Senator Tom Coburn (R-OK) has been raising concerns for a year about the broadcasts to the Islamic republic, but the BBG and State Department were dismissive. Last spring, this blogger also submitted a set of written questions to outgoing Under Secretary of State Hughes at the request of a senior aide, and received a written response that ignored or evaded the answers. It's time for BBG and State to catch up with the new leadership at RFE/RL and tackle the larger problems of US broadcasting into Iran. 

August 16, 2007

US Naval Institute Proceedings gives thumbs-up to war of ideas book

Proceedings_cover_aug_07_2Proceedings, the magazine of the United States Naval Institute, runs a favorable review of my book, Fighting the War of Ideas like a Real War.

In the August 2007 issue, Lt. Dan Reiher, USN, says that the book "clearly demonstrates that the new thrust in the war of ideas does not have to originate in US government releases."

The Navy reviewer concludes, "By focusing primarily on the offensive aspects of strategic communication, the author has made a worthwhile contribution to what must be a key component of U.S. strategy in the terrorism war. For those who find themselves in a position to affect U.S. communication efforts, or to influence our image among allies and adversaries, this book should be placed at the top of their must-read list."

Proceedings does not publish the book reviews in its current online editions, but the attached document contains a copy of the review: Download proceedings_review_aug_07.pdf

August 03, 2007

Now available: The Public Diplomacy Reader

Pd_reader_cover2_2It's finally out: The Public Diplomacy Reader, more than 500 pages of some of the most important articles, letters, speeches and documents about public diplomacy and strategic communication.

Published by The Institute of World Politics Press and edited by your humble blogger, The Public Diplomacy Reader has already been assigned as a textbook at National Defense University.

Carnes Lord of the US Naval War College calls The Public Diplomacy Reader "unique and outstanding." Voice of America historian Alan Heil says the book has "a commanding sweep of history." And former VOA Director Robert Reilly says that the Reader is "indispensable for both students and anyone wishing to win the 'war of ideas.'"

In a few weeks The Public Diplomacy Reader will be available on Amazon.com, but until then, you can purchase it online directly from the printer.  Click on the following:  PAPERBACK EDITION $34.95    HARDBOUND EDITION $49.95   DOWNLOAD $19.95

June 27, 2007

Radio Farda reporter says US statements undermine cause in Iran

AzimaA reporter for Radio Farda, the US-funded Farsi infotainment station aimed at Iran, says that the Bush Administration's open statements about democracy in that country are counterproductive and undermine democratic forces.

The reporter, Parnaz Azima (pictured), was one of four Iranian-Americans imprisoned recently in Iran, and is the only one to have been freed. "The open announcements about funding democracy in Iran have angered the [Iranian] government, and now they have one goal - to crush those activities and to put pressure on the Iranian activists, especially those who are inside Iran," Azima tells WTOP radio in a report carried by AP.

After years of lacking an Iran policy, the administration came out strong to push for $66 million to $75 million for democratization programs in Iran. Democratic activists in Iran urged officials not to be so public, saying the statements would give the regime the pretext to clamp down - which is exactly what has happened.

The headline on the AP report appears to be the product of a careless copy editor. Today's Washington Post carries a headline that is flat-out wrong: "Iran Detainee Urges US to End Democracy Effort." In fact, Azima said she was urging the US not to be so public about its work in Iran.

June 06, 2007

Exclusive: New State Department strategy on strategic communication and public diplomacy

Karenhughes5_2The State Department has issued a new National Strategy on Strategic Communication and Public Diplomacy, but it isn't officially available to the public yet. PoliticalWarfare readers, though, can get it here.

The unclassified, 34-page strategy outlines a pretty conventional approach, mainly through the politically correct eyes of Washington-bound FSOs and political appointees. It starts out with an inspiring quote from the president delivered at a White House summit on malaria.

The strategy says some nice things about AIDS and the need to "build networks of women scientists," and other good stuff about minorities. A "Middle East Breast Cancer Initiative" is mentioned on page 23. Real solid stuff that I'm sure our troops in Iraq and Afghanistan will appreciate.

Believe it or not, the strategic communication and public diplomacy strategy does address the war. So the document isn't a total loss. Thanks must go to the Government Accountability Office (GAO), which has issued reports year after year that slammed the State Department for having no strategy, and recommendations from governmental and private commissions. Kudos also to the State Department's Inspector General, who forced some changes at the public diplomacy shop.

This professor has given the strategy a quick read, and would grade it a gentleman's "C." (In graduate school, anything below a B- is failure, so the strategy isn't really ready for prime time. I'm trying to be charitable.) After I re-read it more carefully, I might change the grade.

Click the link for a PDF copy of the report, which contains no official State Department markings. Download stratcommo_plan_070531.pdf

I invite readers to comment about the report on this blog.

Under Secretary of State for Public Diplomacy and Public Affairs Karen Hughes (pictured) says in an internal cover message, "This strategy is designed to provide a unified strategic framework for US government communications, yet be flexible and adaptable to meet the different needs and responsibilities of very diverse government agencies. 

"The plan was developed by the inter-agency PCC on strategic communications and is the result of extensive input from different agencies, as well as major recommendations from more than 30 reports on public diplomacy, GAO reports, IG recommendations and consultations with private sector communications professionals. 

"The plan is deliberately short so it will be read and used, rather than placed on a shelf. Attachments provide detailed examples of how to put the strategies into action, as called for by GAO and IG reports. We intend for the strategy to provide a comprehensive blueprint that brings all of our resources to bear on repreenting America as a whole, by highlighting the activities and programs all embassies and US Government agencies are undertaking. Toward that objective, we have asked each US government agency and embassy to develop specific action plans, as detailed on page 9, to help us implement the strategy."

March 17, 2007

British poll shows optimistic Iraqis

Despite everything, most Iraqis polled now say that life is better for them now than it was under Saddam Hussein, and they are optimistic about the future of their country.

A British poll of 5,000 Iraqis shows that only 27 percent think the country is in a civil war, while 67 percent do not. One in four reports a relative murdered, one in four reports a relative kidnaped, and one in three has a relative who has fled the country.

Yet most Iraqis describe themselves as optimistic; by two to one they express confidence that the surge is working, and more than half are confident that the situation will improve after coalition forces leave. The Sunday Times of London carries the story. For more details about the poll, click here.

March 06, 2007

US ranks with Israel, Iran & N Korea in global survey

Bbc_poll_mar_07_1While the State Department happily congratulates itself about its public diplomacy, the American image abroad is as bad as ever, according to a new poll.

In a BBC survey of 28,000 people in 27 countries, the United States ranked at the bottom with Israel, Iran and North Korea among 12 nations and the European Union. (Full polling data: here.)

56 percent view Israel as a "mainly negative" force in the world. Israel has the worst image of all the countries surveyed.
54 percent say that Iran is a "mainly negative" force.
51 percent say the same about the United States.
48 percent see North Korea as mainly negative.

Canada, Japan, the EU, France (independent of the EU) and the UK ranked on top, followed by Communist China. The US edged out Vladimir Putin's Russia and the Hugo Chavez regime in Venezuela by a few points as a positive influence in the world.

Not that broadcasting is the only answer, but it's worth repeating that the State Department has asked Congress for a 3.8 percent increase in international broadcasting funds for FY2008, despite an inflation rate of 3.2 percent that makes the increase not an increase at all. At the same time, State has gone along with shutting down international broadcasting in key languages like Russian.